The label design I created for Damla, a prominent natural spring water brand in Turkey under the Cola-Cola Company, achieved first place in a highly competitive contest featuring numerous domestic and international agencies.
The design skillfully highlighted the significance of the "water drop" element in the brand's name, symbolizing the purity and natural essence derived from Turkey's four pristine water sources.
I integrated the entire journey of water, from its source in the mountains to the bottle, into a single droplet. Through a transparent label, this graphic design creates a pristine aesthetic, incorporating water droplets, gentle blue waves, and delicate leaf motifs, symbolizing purity and natural essence.
As a result, Damla stood out from other competing brands in the market, undergoing a transformation that revitalized its image and established a fresh, distinctive identity.
This design laid the foundation for Damla's range of natural mineral waters, which also included fruity variations.
The design skillfully highlighted the significance of the "water drop" element in the brand's name, symbolizing the purity and natural essence derived from Turkey's four pristine water sources.
I integrated the entire journey of water, from its source in the mountains to the bottle, into a single droplet. Through a transparent label, this graphic design creates a pristine aesthetic, incorporating water droplets, gentle blue waves, and delicate leaf motifs, symbolizing purity and natural essence.
As a result, Damla stood out from other competing brands in the market, undergoing a transformation that revitalized its image and established a fresh, distinctive identity.
This design laid the foundation for Damla's range of natural mineral waters, which also included fruity variations.
