I designed the brand identity for "Anadolu Pet," a pet brand, which holds significant importance in light of the growing competition in the pet market.
Anadolu Pet not only offers its own products but also imports trusted brands. I created a single character by combining the initials of the brand to generate interest and leave a lasting impression at a single glance. This unique character features an ear and a tail, with the upward-curved tail conveying a joyful and energetic vibe. The symbol's oval shape, resembling a hut, was chosen to foster a sympathetic perception.
The logo font signifies a sense of expertise and seriousness. Orange, a positive and energetic color, was employed alongside smoky color and white to create a sincere and reassuring color palette. The symbol was used as a prominent element in the brand identity. Now this brand has become more competitive and a more serious player for industry leadership.
Anadolu Pet not only offers its own products but also imports trusted brands. I created a single character by combining the initials of the brand to generate interest and leave a lasting impression at a single glance. This unique character features an ear and a tail, with the upward-curved tail conveying a joyful and energetic vibe. The symbol's oval shape, resembling a hut, was chosen to foster a sympathetic perception.
The logo font signifies a sense of expertise and seriousness. Orange, a positive and energetic color, was employed alongside smoky color and white to create a sincere and reassuring color palette. The symbol was used as a prominent element in the brand identity. Now this brand has become more competitive and a more serious player for industry leadership.
